SANTA CLARA, CA–(Marketwire -04/18/12)- This week at DEMO Spring 2012 a group of tech entrepreneurs and political enthusiasts presented Fantasy Politics, a product that applies the fantasy sports model to politics. The mission of Fantasy Politics is to engage and educate the American public about its leaders and the political process and to give political junkies an online gaming experience to compete with each other.
Similar to fantasy sports, competitors draft a team of national political figures, including pundits, and then compete head-to-head with other teams in their league. Competitors can trade and drop politicians or sign free agents just as they would in fantasy sports. Points are accrued through several measurable metrics such as social media followers, news mentions, polling, and fundraising.
“More people voted in 2008 than watched this year’s Super Bowl yet there is no online gaming experience that matches the billion fantasy sports market played by over 30 million Americans,” said Aaron Michel, founder of Fantasy Politics. “And our Power Score is more accurate than polling alone, giving users a more reliable and full picture of what’s happening and where things are going in politics.”
“Fantasy Politics is a great way to get people interested and engaged in the political process,” said DEMO Executive Producer Matt Marshall. “There’s currently nothing like this in the market, and the one-stop-shop for data on politicians is going to be invaluable for the media and anyone else looking for information on their elected officials.”
Aside from the gaming experience, Fantasy Politics collects over 30 data points on every politician and aggregates them into a Power Score, a relative measure of political momentum. The Power Score quantifiably measures the current influence, effectiveness, and popularity of a politician or pundit into a score between 0-100. All of this data is easily accessible on the website, offering users a one-stop-shop for political information.
The game also serves as an educational tool in getting students of all ages more engaged in politics and current events. Fantasy Politics is currently working with its partners to build the game into high school and college curriculums across the country.
“Fantasy Politics is an innovative tool to engage young people in creating political and social change in our country,” said Chrissy Faesson, VP, Marketing and Communications, Rock the Vote. “At Rock the Vote, we strive to motivate and mobilize young people to participate in our democracy and to become better, more informed citizens. Fantasy Politics is an excellent way to engage our leaders of tomorrow.”
Rock the Vote, Intrade, Open Secrets, Eucalyptus, the American Association of State Colleges and Universities, National College Republicans, and Voto Latino have partnered with Fantasy Politics on this project.
Since its pre-launch announcement at the LAUNCH festival in March, 2012, Fantasy Politics has been featured in publications such as POLITICO (“Politics Puts New Spin on Fantasy Football“) and USA TODAY (“Fantasy Politics Online Game for Political Junkies“).
Fantasy Politics was founded by Aaron Michel, who has worked in presidential politics and attended Harvard Business School and the Harvard Kennedy School of Government before entering the entrepreneurial arena.
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.
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