To put it simply it is verbal abuse.
To put it in other words it is:
Name calling is a systematic pattern of deviation from rationality in judgment and a technique to promote propaganda.
Propaganda is “information, especially of a biased or misleading nature, used to promote a political cause or point of view”
When this tactic is used instead of an argument, name-calling is thus a substitute for rational, fact-based arguments against an idea or belief, based upon its own merits, and becomes an argumentum ad hominem.
Paul Graham’s (Computer Programmer) Hierarchy of Disagreement lists name calling as the lowest type of argument in a disagreement.
Hillary Clinton called half of Trump’s supporters deplorables, racist, sexist, homophobic, xenophobic, Islamophobic, misogynist
Democatic is favoring social equality
With all the definitions in hand, Democatic argumentum ad hominem would be “Social Equality of Name Calling”
So tell me what YOU think about Democatic argumentum ad hominem.